We believe drinking wine might just change the world.

Okay, it might sound a bit much when we put it like that. But it’s still true.

We genuinely believe in helping others, which is why we donate 50% of our profits to charity.

It’s our way of repaying the generosity that was shown in 2009, when our founder, David Laity, lost most of what he owned in the Black Saturday bushfires. He was able to start again with a $15,000 grant from the Red Cross Bushfire Appeal – money donated by legends like you.

Overwhelmed by this kindness, he used the grant to begin Goodwill Wine as a way to pay forward this incredible generosity.

David’s commitment to paying the charities $2 from every bottle sold – before paying his own wages – meant that he was actually donating around 90% of the profits in the first few years while the business took hold.

As word spread about the quality of the wines, Goodwill Wine grew, and today we support over 300 charities. We’ve donated more than $250,000 so far, and with your support, we’ll be able to continue donating more for many years to come.

Our founder, David Laity


What our customers are saying (well, emailing)


"I am not a wine expert, but my brothers-in-law are, and your wine passed the test."

~ Mark, King Lake, Vic

"Fortunate enough to have partaken in your Shiraz the other night. Supreme!!"

~ Michelle, Daylesford, Vic

"Can't say enough about the quality of your product and service!"

~ Michael, Fortitude Valley, Qld

"The last order of wines I got recieved rave reviews from our dinner guests."

~ Lee, Brunswick, Vic

"Great service, beautiful wines, fast delivery; all while helping animals. Can't get better than that."

~ Fiona, Marrickville, NSW

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