Our Impact

Ten years ago, I lost most of what I owned in the Black Saturday bushfires. I was grateful to be alive and very humbled at how Australians stepped up to help.

Because of the money you dropped into donation tins around the country, I was able to start again. With a powerful new motivation to drive me on, I made it my mission to “pay forward” the incredible generosity shown to me.

I started a business that gave back 50% of everything I earned, and I gave it to the charities my customers cared most about. I loved wine, and I had awesome contacts at some great vineyards who agreed to help. 

And so with the $15,000 given to me by people like you, Goodwill Wine was born.

Since then, Goodwill Wine has given back $300,000.

Our founder, David Laity

Our founder, David Laity

This money has:

carBought fire-fighting equipment, hi-vis wet weather gear and defibrillators for volunteer fire brigades. 

noodlesProvided over 25,000 hot meals for people living in poverty here in Australia.

turtlePlayed a role in introducing a plastic bag ban in Queensland.

sheepFunded three International Animal Cruelty Investigations for Animals Australia.

monkeyHelped re-home 47 orangutans. 

puppyDe-sexed, vaccinated, microchipped, wormed and re-homed 85 dogs and 142 cats.

whaleSaved 12 Whales for Sea Shepherd by paying for fuel for their Southern Ocean campaigns.

personWe employ disadvantaged Australians. In fact, 75% of our team come from either long term unemployment or are living with a disability. 

We couldn't have done any of this without you and this is just the start. Our aim is to donate more than one million dollars to charity - by selling quality wine at below cellar-door prices.

Because I’m picky about what wines to sell, I’ve built a loyal customer base of wine lovers who keep coming back. With each purchase, 50% of the profits goes to charity.

Want your next bottle of wine to help make the world a better place?

Start shopping now! And thanks for reading to the end. smile

What our customers are saying (well, emailing)


"I am not a wine expert, but my brothers-in-law are, and your wine passed the test."

~ Mark, King Lake, Vic

"Fortunate enough to have partaken in your Shiraz the other night. Supreme!!"

~ Michelle, Daylesford, Vic

"Can't say enough about the quality of your product and service!"

~ Michael, Fortitude Valley, Qld

"The last order of wines I got recieved rave reviews from our dinner guests."

~ Lee, Brunswick, Vic

"Great service, beautiful wines, fast delivery; all while helping animals. Can't get better than that."

~ Fiona, Marrickville, NSW

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