Our Impact

Ten years ago, I lost most of what I owned in the Black Saturday bushfires. I was grateful to be alive and very humbled at how Australians stepped up to help.

Because of the money you dropped into donation tins around the country, I was able to start again. With a powerful new motivation to drive me on, I made it my mission to “pay forward” the incredible generosity shown to me.

I started a business that gave back 50% of everything I earned, and I gave it to the charities my customers cared most about. I loved wine, and I had awesome contacts at some great vineyards who agreed to help. 

And so with the $15,000 given to me by people like you, Goodwill Wine was born.

Since then, Goodwill Wine has given back over $395,000.

Our founder, David Laity

Our founder, David Laity

This money has:

noodlesProvided over 200,000 meals for people living in poverty here in Australia.

carBought fire-fighting equipment, hi-vis wet weather gear and defibrillators for volunteer fire brigades. 

sheepFunded five International Animal Cruelty Investigations for Animals Australia.

monkeyHelped re-home over 50 orangutans. 

puppyDe-sexed, vaccinated, microchipped, wormed and re-homed over 100 dogs and 150 cats.

turtlePlayed a role in introducing a plastic bag ban in Queensland.

whaleSaved 12 Whales for Sea Shepherd by paying for fuel for their Southern Ocean campaigns. 

We couldn't have done any of this without you or help from Australia's incredible aid organisations. And this is just the start. Our aim is to donate more than one million dollars to charity - by selling quality wine at below cellar-door prices.

Because I’m picky about what wines to sell, I’ve built a loyal customer base of wine lovers who keep coming back. With each purchase, 50% of the profits goes to charity.

Want your next bottle of wine to help make the world a better place?

Start shopping now and thanks for reading to the end. smile

Our Most Popular Pics

What our customers are saying (well, emailing)


"I am not a wine expert, but my brothers-in-law are, and your wine passed the test."

~ Mark, King Lake, Vic

"Fortunate enough to have partaken in your Shiraz the other night. Supreme!!"

~ Michelle, Daylesford, Vic

"Can't say enough about the quality of your product and service!"

~ Michael, Fortitude Valley, Qld

"The last order of wines I got recieved rave reviews from our dinner guests."

~ Lee, Brunswick, Vic

"Great service, beautiful wines, fast delivery; all while helping animals. Can't get better than that."

~ Fiona, Marrickville, NSW

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