We Have Significant Changes Ahead
I am in the process of reinventing Goodwill Wine and would like to offer the ASRC a seat at the head of our new look table.
This offer is going to only eight of the three hundred charities we currently support and these eight charities will benefit from over 75% of our total donations.
We will still be asking these eight charities to do their mutually agreed number of social media posts each year, however we will also be providing them with an ongoing marketing budget to further promote their wines outside of their organic social feeds.
These paid promotions will drive your supporters into your own six week 'welcome' email flows designed to nurture them into purchasers. These flows are extremely effective and will lock in their future donations to you.
It is important to note here that each customer has an average lifetime value of three and a half cases after their initial purchase.