Recently our little social enterprise was the subject of a targeted social media hate campaign that could have destroyed any other business. At the time it felt like we may not survive the onslaught as a popular New York street artist unleashed her 100,000 strong army on both us and the charities that we support. It happened in the early hours of the morning and by the time we had woken the damage was already being done.
As business models go this is not one that is going to make us very wealthy, we're giving away half of our profit after all; but it is ethical, we know the product is great and the charities we support have seen some wonderful results over the past decade.
All of this was put at stake early one morning by a woman on the other side of the world, expertly wielding her 'victim card' for her own personal gain.