THIS ALL LOOKS GREAT BUT OUR ORGANISATION JUST DOESN'T HAVE THE BANDWIDTH TO DO OUR POSTS?

We understand that most charities run on volunteers and it is the small jobs that are often the ones that don't get done. We can ensure that your promotions get done for you.

David comes from a digital marketing background and has been a volunteer all of his adult life. Aside from volunteering with a lot of the charities we support, he is also a volunteer with his local rural fire brigade. David joined the brigade after losing everything he owned in the Black Saturday bushfires. Prior to the fires, David volunteered at his local wildlife shelter and was also part of the core group that established community television here in Australia.

VOLUNTEERS MOVE ON, BUT WE'RE HERE TO STAY

It is no secret that the charity sector experiences a very high turnover of staff. Goodwill Wine is committed to remaining a constant with shared values and a strong desire for a positive outcome. We understand that you have worked hard to nurture your supporter base and it cannot be compromised under any circumstances.

After years of supplying our charities with generic material for their social media, David pivoted the business model. He joined the admin team for many of the charities we partner with and began creating and posting bespoke material on each charity's behalf.

Goodwill Wine then began paying for many of these personalised posts to be boosted out to each charity's supporter base, and their donations dramatically increased overnight.

Understandably, a few of the charities were concerned, but once they realised they were already entrusting volunteers to do this job, it became a no-brainer. All of the charities retain final veto on every one of our posts and have benefited enormously from the personalised help and ongoing donations.  

IN SUMMARY

The only way your supporters will find your wines is if you let them know they exist. Unfortunately, once is not enough. Marketing anything requires a series of touch points for a customer to go through what is called the 'consideration phase'. On average this takes 8 touch points. To this end, our most successful charities are posting more than 4 times a year.

Once one of your supporters commits to a purchase, we know they will return. We know that our wines are better value than anything they are already buying online, and hundreds of five star reviews confirms it. It will take a little bit of time, but by gently nurturing your supporters through the 'consideration phase' we can build a healthy ongoing residual income for your charity.