With the onset of Covid-19, the large online wine retailers saw a one hundred percent increase in sales. And while that made some CEOs very happy, it also left a very sour taste in the mouths of many shoppers. More people than ever before were making their wine purchases online which saw a huge increase in the numbers of first time purchasers falling foul to the clever tricks used by these goliaths.
Lured with promises of diamonds in the rough and deals too good to be true, first-time wine shoppers were left with undrinkable bottles in enormous quantities.
The fact is that the online wine world is a minefield for the uninitiated, so we thought we would expose a few of the more common tricks used by the some of the ‘big boys’, so that you can safely pick your way through to the hidden gems.